AMERICAN INNOVATION FOR OVER 100 YEARS
Chester Beach formed Hamilton Beach Manufacturing Company in Racine, Wisconsin USA after inventing the “universal” motor that could operate on both alternating and direct current, making its applications endless.
Universal motor use expanded over the next decade to food mixers, grinders, juice extractors, fans, vacuums, sewing machines and hair dryers.
First electric iron with an adjustable and reliable thermostat. Later introduced the first 1000 watt iron with a permanently attached power cord, followed by an iron with 60% more efficiency.
Put a silent bi-metal heat sensor in a toaster instead of the standard clock control. The sensor adjusted for toast crispness and activated a current shut-off switch upon cycle completion.
After selling manual coffeemakers for 30 years, the company started to manufacture electric coffeemakers.
Product expansion helped working women save time at home.
Contracted the Kennedy Administration's White House chef to be its primary culinary consultant.
Patented a blender with microprocessor controls.
TV advertising featured famous American athletes Joe Namath and Doug Flutie as well as Academy Award winner Mickey Rooney.
Moved its headquarters to Richmond, Virginia and became the largest manufacturer of small appliances in the USA.
Toaster factory in Mount Airy, North Carolina declared “the toaster capital of the world” after the billionth slice of bread was toasted at the plant.
Launched the revolutionary BrewStation® dispensing coffeemaker, which sold more than 10 million units in ten years.
Hamilton Beach continues more than 100 years of small appliance innovation for the home and commercial marketplace. Selling over 25 million home appliances in the USA annually and is expanding globally.